As the prior killer for BAIC Group to push forward its self-owned brands, BJ Brand has formulated its unique competitive advantage by focusing on creating differentiated off-road vehicles. Now BJ Brand has established an off-road-vehicle-focused R&D Team with about 1000 staff, and also set up a manufacturing base invested with billions yuan for production of modern off-road cars. With the full product lines, complete industrial chain, rational enterprise structure and layout, efficient management and strong profitability, BJ Brand now is a professional off-road vehicle brand of core competitiveness.


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