The BIAC Motor news conference with the theme of "Future of Innovation and Intelligence" was held at the booth of BAIC Group in Hall 4.1, National Convention and Exhibition Center (Shanghai) on 19 April during the Automobile Shanghai Media Day. Mr Xu Heyi, Chairman of BAIC Group Chairman, Mr Chen Hongliang, President of BAIC, Mr Liu Yu, Vice President of BAIC Motor and Chief of the BAIC Motor R&D Center and other BAIC leaders, Mr Feng Xiaogang, the famous old gangster and the BJ 80 spokesperson as well as nearly 100 media reporters attended the conference.
Change with times, BIAC Motor will direct to the future by a new path. Mr Xu Heyi, Chairman of BAIC Group remarked during the news conference that "The automotive industry of 100 years history is facing a major change in technology direction, industry path, business model and competitive environment. Therefore we will break out from the homogeneous competition with the 'Differentiation', we will step into the era of new energy with the 'Electronic', we will accelerate the product upgrade with 'Intelligent', we will double-add the weights of competition with 'Service', we will expending the growth space with 'Internationalization' and we will push the management upgrade with 'Network-linking' ". The innovation and transformation for BAIC Motor is on the move!
(Mr Xu Heyi, Chairman of BAIC Group)
At the Automobile Shanghai, BAIC Group, for the first time, appeared with a lineup of 24 major domestic models, including Senova, BJ, Wei Wang, New Energy, Changhe, Speed, Foton and etc. The new Senova D50 and OffSpace D70 concept car made their debuts and turned into the focus of media, which officially preludes the 2.0 era for BAIC domestic brands.
2.0 era, a brand-new development logo for BAIC
The new 2.0 era domestic models of BAIC Motor will get dramatic improvement in design. The core concept of independent 2.0 era is to meet the value of consumers, the important task is to create "classic products" that are both widely-applauded and well-sold. In the aspect of design, the 2.0 era models will focus on better "Appearance" and improvement of family design elements. Meanwhile the in-car human-computer interaction will comprehensively enhance the consumer experiences and achieve the first-class intelligence in the industry.
The new Senova D50, an entry-level A-Class family sedan that debuted this time, is the first BAIC 2.0 model. The D50 is based on Baidu CarLife, a new generation mobile phone interconnection platform, that is applicable to Andriod and IOS systems. The cars is equipped with natural-voice control technology, cloud online services, intelligent voice navigation and is matchable with popular APPs too. All-around intelligence including navigation, Bluetooth phone, music information exchange can be realized to highlight the "Comfort, Tech, Fashion" features.
(New BAIC Senova D50)
OffSpace D70, another new concept car debuting at the conference, is a new sedan concept model presented at the Automobile Shanghai, following the SUV concept model OffSpace that was launched at the Auto China 2016. OffSpace was awarded as the "Best Concept Car of 2016" by Car Styling, a world leading car styling magazine, and the OffSpace D70 inheriting and developing the excellent design gene of the "best concept car" became another fashion highlight in the Shanghai event by its more forward-looking design language and design features. Its unique and innovative modeling language interprets the design direction for new generation Senova sedans and its design elements of strong characters endow the the concept car sense of technology and quality of high fashion.
(BAIC OffSpace D70)
In addition, the new Senova X55 is a newly-upgraded model in 2017 that is also injected with the power of the 2.0 era design language. The model car shown on scene conveys the "Tech-Fashion" dynamic temperament and rich intelligent technology configuration, which is expected to firm confidence of choice to more consumers.
Intelligence, a new development path for BAIC
In addition to the newly-debut models above, more focuses were caught at the BAIC Group booth. Mr Feng Xiaogang, the famous director, shown up at the BJ "Off-road Family" together with the debut BJ40, B40L, BJ80 models, displaying the perfect combination of off-road passion and military quality. Besides, a show for intelligent results called "Black Tech" took place on site, which refers to the NOVA-Space, a new generation intelligent cockpit jointly developed by BAIC Motor and Panasonic. NOVA-Space is not only a continuation of the OffSpace concept car that was shown at the Auto China 2016, but also an important embodiment of the intelligent cockpit of the NOVA-PLS strategy that was released at the CES in early 2017. NOVA-Space together with NOVA-Pilotl and NOVA-Link, compose the "Three in One" Structure of the NOVA-PLS.
The NOVA-Space can achieve L3 conditional auto driving in the electronic intelligent driving and human-computer interaction experience, is capable of continuous, two-way, natural barrier-free human-computer interaction communication and intelligent auto driving through voice, images, gestures and other natural interactive methods. This intelligent cockpit system fully demonstrates BAIC Motor’s strong power in intelligent technology and relentless efforts in the intelligent car field, which also builds a solid foundation for boosting the intelligent driving technology.
(NOVA-Space, BAIC Motor’s new generation of intelligent cockpit)
The Automobile Shanghai 2017 has obviously become an important stage for BAIC Motor to centrally show its domestic brand images. Facing the new competitive environment and consumers’ upgrading value demand, it is the strategic plan for BAIC Motor during the "13rd Five-Year Plan" and also necessary measures for competitiveness enhancement for China's automotive companies, to make every effort to build up 2.0 era domestic products and to focus on intelligent car research and development.